24 September 2009 ~ View Comments

The Brand Aribra: Backstage

by Yahya E. B. Henry The Company Aries + Libra = Aribra (uh ree bra) Aribra represents a convergence on public health, climate change, sustainability and real estate. We believe these issues should be apart of a collective conversation versus  separate ones. The Logo

the aribra group

Sustainability Diagram

The Aribra logo is our interpretation of the Sustainability Diagram. We modeled the colors represented; orange/gold (economic), blue (social) and green (environment) respectively. There are several interpretations of this diagram. For instance some use red to represent the economic component; the decision was made to use this one as the model. The Tagline Aribra tagline Our tagline encompasses our mission and development strategy. Aribra truly has adopted the position that any development that does not include the principles of sustainability and capture the essence of a community, does not make sense. In that regard, Aribra’s holistic approach to developing takes all of these factors in consideration as well as those relevant to the communities we serve.

The Mission

To be an industry enhancer through the equitable development of communities that are triple bottom line; economically, environmentally and socially sustainable. The End

View Comments to “The Brand Aribra: Backstage”

  1. Gina Atlanta 24 September 2009 at 2:55 PM Permalink

    After all, sustainability means running the global environment – Earth Inc. – like a corporation: with depreciation, amortization and maintenance accounts. In other words, keeping the asset whole, rather than undermining your natural capital. Your mission aligns perfectly. I wish you well!

  2. Yahya E. B. Henry 24 September 2009 at 3:19 PM Permalink

    Spoken like a true real estate head… Thank you Gina, appreciate the support!

  3. Gina Atlanta 24 September 2009 at 9:55 PM Permalink

    After all, sustainability means running the global environment – Earth Inc. – like a corporation: with depreciation, amortization and maintenance accounts. In other words, keeping the asset whole, rather than undermining your natural capital. Your mission aligns perfectly. I wish you well!

  4. yahyahenry 24 September 2009 at 10:19 PM Permalink

    Spoken like a true real estate head… Thank you Gina, appreciate the support!


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