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September 24, 2009

The Brand Aribra: Backstage

by Yahya E. B. Henry

The Company

Aries + Libra = Aribra (uh ree bra)

Aribra represents a convergence on public health, climate change, sustainability and real estate. We believe these issues should be apart of a collective conversation versus  separate ones.

The Logo

the aribra group

Sustainability Diagram

The Aribra logo is our interpretation of the Sustainability Diagram. We modeled the colors represented; orange/gold (economic), blue (social) and green (environment) respectively. There are several interpretations of this diagram. For instance some use red to represent the economic component; the decision was made to use this one as the model.

The Tagline

Aribra tagline

Our tagline encompasses our mission and development strategy. Aribra truly has adopted the position that any development that does not include the principles of sustainability and capture the essence of a community, does not make sense. In that regard, Aribra’s holistic approach to developing takes all of these factors in consideration as well as those relevant to the communities we serve.

The Mission

To be an industry enhancer through the equitable development of communities that are triple bottom line; economically, environmentally and socially sustainable.

The End

Yahya E. B. Henry

About Yahya E. B. Henry

Merging his passion for cities, real estate, tech and travel, Yahya is introducing the world to a new model of real estate development that draws from best practices around the globe.

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4 Comments

  • After all, sustainability means running the global environment – Earth Inc. – like a corporation: with depreciation, amortization and maintenance accounts. In other words, keeping the asset whole, rather than undermining your natural capital. Your mission aligns perfectly. I wish you well!

  • Spoken like a true real estate head… Thank you Gina, appreciate the support!

  • After all, sustainability means running the global environment – Earth Inc. – like a corporation: with depreciation, amortization and maintenance accounts. In other words, keeping the asset whole, rather than undermining your natural capital. Your mission aligns perfectly. I wish you well!

  • Spoken like a true real estate head… Thank you Gina, appreciate the support!

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