This Monday, December 7th -- the world will have it’s eyes focused on the events happening in Copenhagen, Denmark. The hugely anticipated ‘Hopenhagen‘ meeting (otherwise known as the 15th United Nations Climate Change Conference) will bring together global leaders focused on making a unified effort to better the planet. Copenhagen is dubbed as “one of the greenest cities in the world” -- further providing a great atmosphere for this importance meeting.

As you can imagine, a gathering of this magnitude put creative minds all around the world at work to bring about awareness. One of the best online catalogs of global campaigns is Osocio -- led by the very talented Marc van Gurp.  The site recently featured some campaign ads focused on Hopenhagen and via his Twitter, Marc shared a link to some very interesting additional campaigns. Check some out below and here for the rest:

www.youtube.com/watch?v=t-39b6Tex04

www.youtube.com/watch?v=3SbyHuwARhE

www.youtube.com/watch?v=jPIo7lteCZk

I don’t think I could have chosen a better time to relaunch Aribra.com. The response has been incredible and we’re just getting started. Today is Blog Action Day, the largest social change event on the web  and Aribra.com is apart of the effort. Our mission is to bring awareness to the importance of a collective conversation regarding issues related to the built environment to include climate change. Whether you think the issue is real or important, at this point, is a non-issue; it’s here.

The Copenhagen Climate Summit is just 52 days away and the US has yet to agree on a comprehensive climate bill. Have we not learned our lesson? We can lead the world in consumption but when it comes to making tough decisions, it’s questionable. I’ve traveled the world and have witnessed the devastation climate change is causing in less wealthier countries. I find it encouraging to know that we have the opportunity to shift gears.

My Challenge

Talk to your friends, family and colleagues about climate change, educate yourself on the issues and learn how you can get involved. Find an organization to support who advances sustainability and have taken a stand to fight climate change. CARE is one I’ve found to be a strong voice in the effort. I don’t profess to be a climate change expert or even an environmentalist but a global citizen who believes we can do better. Contact your representatives and tell them it’s time. We cannot afford to accept complacency as a position any longer. It’s our time to get this right for future generations. We hope to be apart of the generation that stood up and said no more!

Resources:

• Facts and Figures
• Climate Change 101
• MNN’s 15 Best Carbon Calculators
• The Top 100 Effects of Climate Change

“Commercial real estate is perhaps the most compelling investment opportunity in the United States right now, it is a $5 trillion business where one percent is minority.” Quinton Primo III of Capri Capital Partners L.L.C. “  ~ from Black Enterprise

Under Construction

The real estate industry, from a development perspective, is singly the least diverse industry on the planet.  You could also say one of the most vital. There are proportionally more minority accountants, doctors and lawyers than minority management-level commercial real estate professionals (less than 1% of 125,000 – source REAP).

I think part of that rests in the fact that it’s primarily controlled by a few white males. Literally, a small fraternity controls the majority of the world’s real estate. There is some historical significance to this as most property was held by white owners and has been passed down throughout generations. It largely remains that way today. One percent of real estate wealth is held by minorities. No wonder heavily populated urban areas suffer  steeper declines compared to more diverse cities. Women are also significantly underrepresented in commercial real estate as well.

The essence of real estate development is identifying a need and filling it. Whenever I hear someone say, “This area needs a supermarket,” or “We really need a drug store,” I can only think to myself how many would-be developers exist who could benefit from mentoring.  It’s a catch 22: you need minorities in development to mentor other minorities in development, but if the numbers of minorities aren’t increasing, the gap will only continue to widen. By 2030, it’s projected that America will have to build another 200 billion square feet of space to accommodate growth for an expected 70 million, and a great majority of that growth will be from non-whites.

As urban renewal becomes more pronounced, we’ll need a cross-section of real estate minds to address our ever-changing demographics. Chances are your community – no matter the cultural makeup – was developed by someone who does not look like you or share the same value systems you do; a need was identified and filled. Many communities are accustomed to being part of a charette. However, what communities are not used to is being apart of the implementation process once suggestions are made and adopted by a given city.

I think we should inspire, educate and empower community level leaders with the resources they need to redevelop their own communities. The response was quite astounding on Ava Bromberg’s new model that seeks to leverage strip malls into vehicles of economic activity. For example, Abyssinian Development Corporation (ADC) is the largest community development organization of its kind and demonstrates the power of community engagement – they have a portfolio of over $350,000,000.

Detour: Level Playing Field

The need is much greater than many realize but the conversation has largely been non-existent because so few are affected. I’ve chaired several industry committees and have witnessed, personally, the underrepresentation of women and minorities within the industry. On any given day, you’ll find a number of minorities who practice residential real estate. They often lack the knowledge on how to structure projects and thus pass them on to someone who has the knowledge capital to deliver a project. This isn’t an indictment, we need skilled professionals in real estate but the lack of information sharing has reached critical mass.  Just as social media has allowed communities to be formed online, I believe communities can be rebuilt offline utilizing a similar platform – create the conversations, share solutions and implement the best ideas.

I’m pulling back the curtain to say the secret is out – anyone can develop real estate, it’s not an elite club meant for a few. The question then becomes a matter of how to connect the many dots. I’ve met with some prominent minority developers with businesses that range from a few million to a few billion dollars, but none of them offered solutions to lift up the next generation of real estate leadership. Social media has allowed for the brokering of ideas a world over; Aribra seeks to accomplish a similar feat in the built space. Is this about economic benefit? Absolutely not. It’s about taking our communities back. A lot of people bemoan capitalist organizations that effectively strip other countries of their natural resources. This could happen for any number of reasons; some are political, some are not. Whatever the reason, there is no need for our communities to be exploited by developers, most who don’t live there and are solely looking for economic returns instead of leveraging already existing assets.

The following are organizations that have sought to address the issue of diversity in commercial real estate.  I’ve found them to have successful inclusion programs.

a. CCIM’s Cultural Diversity Education Program (CDEP)

b. Project REAP [Real Estate Associate Program]

c. Commercial Real Estate Women (CREW)

It’s our time.

As I typed the title of this post, even I cringed. Anyone who thinks they’re a social media “guru” or “expert” or whatever, is wrong. Why? Because Web 2.0 style social media is too new to have any experts. How can you be an expert on Twitter when it’s only really been around for three years, and popular for one? How can you know how to treat Facebook when the functions keep changing. In truth, no one is really sure what the effect of updating your status and tweeting your thoughts constantly will do to our culture yet. We’ve moved beyond insta-polling and gotten to the point where Twitter can tell you what the world is saying about any subject almost instantly.

Within this tapestry of intermingling voices (that was a pretty way of describing what others might call “noise”) there are real communities forming, there are real examples of the social web becoming a way for people to gather and create something, a positive force for good. Some examples….

The 12for12k movement led by @dannybrown, he crowdsources – leveraging social media to raise funds for different charities all year. His work and the work of all those donating their time and money is changing the world in a positive way by personally linking others on the social web to their movement. It’s a massive shift in the way we think about charity donation. It’s web based, diffuse, and personal–you feel like you KNOW those who fight for 12for12k because, well, you do.

What if you are struck by a personal tragedy, say contracting cancer? Today, you can leverage the social web to make a difference. That’s what Drew Olanoff is doing via Twitter. His @drew account, followed by over 10,000 people is inspiring people to fight cancer. Not only has he partnered with @livestrong to raise money, including auctioning his twitter handle to Drew Carey, but he’s done something bigger. He’s attacked cancer with his unique brand of humor. Now anyone on Twitter that has something to complain about can #blamedrewscancer it’s a way to use humor to raise awareness across the web and anyone can participate. That’s the power of social media to do good in our society.

But if you’re like me, you want to do something practical. You want to use the social web to solve a problem. I want to make our building stock in the US more sustainable, so I’m starting a company called Build2Sustain to do it. Part of starting that company has been signing on an advisory board. Every single member of that advisory board is someone I began conversing with through Twitter. Reading their thoughts on sustainability and the building space, I got a sense for their thought processes. We tweeted, we emailed, we spoke on the phone, now we work together to try and build a business that might help the world in some small way.

The walls have been broken down and now if you really are committed to an idea or a cause, you can find others who are too. You can reach out and get inspired through the work of others, join a cause or start one of your own.

I woke up this morning and went about my normal routine but today was different. I could feel it building inside me. A sense of hope springing forward as I began to think about the generational challenges we are faced with and why this generation, our generation is ready for them. I look at what we can do, and what we are already doing and I realize that we will overcome not just this economic crisis, for those come and go. But we will overcome the crises of education, of health care and of energy within our lifetimes. Before I start to sound like too much of a salesman for the current administration, I want to share why I think our generation-the new professionals are uniquely suited to the age we were born into.

1. People are the new profit. If you read the commentary on web 2.0 and the future of the internet there is no end to the hand-wringing that goes on among the older set. The old saw goes “that’s great, but how do you turn a profit?” It’s not that we are a generation of socialists unconcerned with profit and loss, it’s that profit isn’t the driving force behind our motivations. Facebook began in a dorm room as an experiment in connecting people on campus. Google strove to create the better search engine. Netflix changed the way we rented movies. The list goes on, but profit wasn’t the driving force behind any of these ideas at the start, in the beginning it was about solving consumer’s problem. These companies have created new verbs, “google it”, he “friended” me, oh just “netflix” it. Fundamentally changing the way we do things, by solving a problem, rather than selling a bill of goods.

2. Small is the new big. If there’s one concept our generation is reflexively against it’s the concept of “too big to fail” entrepreneurship is something we all have a stake in now. We are a generation that maintains blogs and tweets to the world. We are our own ventures, our personal and professional lives are no longer as separate as they once were. For our generation ideas move as fast as you can type and hit the send button, so work happens wherever, whenever. Perfect for when the problems are global in scale and complex in nature.

3. Forget the suit, just bring your brain. The people at companies changing the world come to the office in sneakers and a sweatshirt. Power isn’t the currency anymore. We’ve changed the game, now it’s ideas and collaboration that build the better mousetrap.

4. This isn’t an age thing. Our generation is the most blind ever. Race, color, creed, gender, these matter less than what you bring to the table as a person and as a professional it doesn’t matter how old you are, it doesn’t matter where you grew up. Our generation looks to leaders like Google, like Ecko, like Apple, you know what all of their leaders have in common? Nothing, and that’s exactly how it should be.

5. Not afraid to dream. Rare is the person of our generation who can’t quote Star Wars, or didn’t watch Sesame Street and the Muppets as a kid. Those kids grew up and gave us Lord of the Rings, and Pixar and Slumdog Millionaire. We’re a generation that’s not afraid to dream big, we’ve been doing it since we are little. The naysayers see us a generation afraid to grow up. They’re wrong. We’re a generation that remembers what it is to dream, what it is to want something better, and will always work to make it happen.

6. Apathetic we are not. Young people fueled a political campaign and elected a president. Faced with eight years of leadership that completely rejected the values they hold dear this generation rose up and elected a new face to the scene. He might have been untested, but it was his ideas and rhetoric that drove President Obama to the oval office. His campaign’s ability to make every voice matter, to make every volunteer action important and open the halls of power to the masses that made him this generation’s choice for the Presidency. President Clinton had to beg young people to go vote, President Obama was their champion.

It’s not that I am arrogant about who we are and where we’re going, it’s not that I hate the ‘boomers or resent having all of these problems to solve. It’s that I think our generation is uniquely suited to problems that lie ahead. Ones where millions of brains will be needed to fundamentally shift our way of life from waste to sustainability, from consolidated power to diverse networks, from me to us. Our generation will spend the better part of our lifetimes calming the seige of global warming, ending the world’s carbon addiction, finding better ways to educate our kids and making sure we can all grow up healthy. We will lead the nation to a brighter day, one brilliant idea at a time.

I wrote this some time ago as a personal blog post. I was inspired at the time. As a new contributor to Aribra I thought it would be a way to introduce myself. Here are some of my reasons to have tremendous hope for our future.