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	<title>:: aribra :: &#187; brand</title>
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	<link>http://aribra.com</link>
	<description>sustainable, development</description>
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		<title>The Brand Aribra: Backstage</title>
		<link>http://aribra.com/backstage</link>
		<comments>http://aribra.com/backstage#comments</comments>
		<pubDate>Thu, 24 Sep 2009 13:47:40 +0000</pubDate>
		<dc:creator>Yahya E. B. Henry</dc:creator>
				<category><![CDATA[Community Development]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[mission]]></category>

		<guid isPermaLink="false">http://aribra.com/?p=331</guid>
		<description><![CDATA[by Yahya E. B. Henry The Company Aries + Libra = Aribra (uh ree bra) Aribra represents a convergence on public health, climate change, sustainability and real estate. We believe these issues should be apart of a collective conversation versus  separate ones. The Logo The Aribra logo is our interpretation of the Sustainability Diagram. We [...]]]></description>
			<content:encoded><![CDATA[<p>by <a href="../contributors">Yahya E. B. Henry</a></p>
<p><strong>The Company</strong></p>
<p>Aries + Libra = Aribra (uh ree bra)</p>
<p>Aribra represents a convergence on public health, climate change, sustainability and real estate. We believe these issues should be apart of a collective conversation versus  separate ones.</p>
<p><strong>The Logo<span id="more-331"></span><br />
</strong></p>
<p style="text-align: center;"><img class="size-full wp-image-332 alignnone" title="the aribra group" src="http://aribra.com/wp-content/uploads/2009/09/TAG3.jpg" alt="the aribra group" width="521" height="340" /></p>
<p style="text-align: center;"><img class="alignnone size-full wp-image-334" title="Sustainability Diagram" src="http://aribra.com/wp-content/uploads/2009/09/Sustainability-Diagram6.jpg" alt="Sustainability Diagram" width="451" height="245" /></p>
<p>The <strong>Aribra </strong>logo is our interpretation of the Sustainability Diagram. We modeled the colors represented; orange/gold (economic), blue (social) and green (environment) respectively. There are several interpretations of this diagram. For instance some use red to represent the economic component; the decision was made to use this one as the model.</p>
<p><strong>The Tagline</strong></p>
<p><img class="alignnone size-full wp-image-338" title="Aribra tagline" src="http://aribra.com/wp-content/uploads/2009/09/Aribra-tagline3.jpg" alt="Aribra tagline" width="573" height="80" /></p>
<p>Our tagline encompasses our mission and development strategy. <strong>Aribra</strong> truly has adopted the position that any development that does not include the principles of sustainability and capture the essence of a community, does not make <em>sense. </em>In that regard, Aribra’s holistic approach to developing takes all of these factors in consideration as well as those relevant to the communities we serve.</p>
<p style="text-align: left;"><strong>The Mission</strong></p>
<p>To be an industry enhancer through the equitable development of communities that are triple bottom line; economically, environmentally and socially sustainable.</p>
<p><strong>The End</strong></p>
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