Why do you prefer to shop and eat at certain places more than others?  Why do people in one neighborhood seem to all know each other while people in another neighborhood keep to themselves?  Why will you walk down main street, but drive from one end of the strip mall to the other to frequent different stores?   The design of place plays a major factor.  It affects your experience, your behavior, the value of the place, and of course the environment.

Below is a comparison of two retail centers designed very differently.  Both retail centers are located near each other in Atlantic Beach, Florida and contain popular locally owned and national neighborhood retail shops and restaurants.  The first example, the Atlantic Beach Town Center, has a pedestrian friendly design that encourages people to walk to and within the retail center, a fundamental element of sustainable design.  The second retail center is designed solely for customers to arrive by automobile, a common design flaw of unsustainable developments.

Atlantic Beach Town Center Design Elements:

• Buildings are setback from the street only enough to allow one row of parking, landscaping and the sidewalk.
• The landscaping and parallel parking along the street provide a buffer between the pedestrian and cars driving down the street, allowing the pedestrian to feel more comfortable walking down the sidewalk.
• The parking, landscaping, sidewalk, building pattern is mirrored on the opposite side of the street, framing the street.
• The buildings are to scale and in character with the surrounding neighborhood.
• The sidewalks are wide and made of dedication bricks.
• The angled parking in front of the retailers along the street is teaser parking, provided to allow for quick automobile stops (good for retailers).
• Parking is limited, encouraging bike and pedestrian traffic.
• Most parking is provided in surface lots located behind the buildings or buffered by landscaping.

Atlantic Beach Strip Mall Design Elements:

• The building is setback from the street to allow four rows of parking.
• Two sidewalks are necessary, one next to the street and one next to the building.
• The sidewalks are not connected, and therefore a pedestrian walking along the street has to cross through the parking lot to visit a business.
• Parking is plentiful, encouraging driving and creating unnecessary impervious surfaces and thus excess stormwater runoff.
• A minimal amount of landscaping is provided within the parking lot for aesthetic purposes, providing minimal shade for the cars and no benefits for the pedestrian.

Are there any other design differences you can find between the developments?  Look for future postings of “The Design of Place” with comparison pictures for different types of developments.

From Planetzien | Creating Neighborhood Capital from Strip Malls

Strip malls probably don’t fit into the definition of progressive urbanism for most people, but maybe they should. Well, perhaps after a little organizational tweaking.

The small retail centers are ubiquitous in American cities, with their generic shops selling doughnuts or beer, offering dry cleaning or key-cutting. They’re a part of many neighborhoods, but not necessarily an essential part. They bring goods and services to the area, but are ultimately of the greatest benefit to their owners – off somewhere cashing monthly rent checks from the moms and pops running the little businesses within. That model can change, according to Ava Bromberg. She’s a PhD student in UCLA’s School of Public Affairs and she is developing a new vision for small retail centers that would transform them into engines of social and economic capital at the neighborhood level.

“It’s part mall, part business incubator, part cultural hub,” says Bromberg. The idea is to overlay a distributed ownership model on the typical strip mall that enables the value created by this commercial real estate to cycle back and benefit the neighborhood it serves. Consumers are also business owners, property shareholders, and decision-makers. In this model, the building goes from being a cash cow for one owner to being a bank for the community, into which investments can be made and from which public benefits can be funded.

But it’s also about activating disused retail space for more than retail. Bromberg wants the spaces to partner with local institutions like hospitals and universities to create learning environments and job training opportunities on-site. The idea is to retool the existing neighborhood infrastructure to serve unmet needs within the community.

Full | Creating Neighborhood Capital from Strip Malls